Connecting consumers to the right medical services is an area the internet can play a fundamental role in. That’s why Digital’s team were delighted when the UK government’s ‘Cabinet Office’ approached us about helping citizens get more value from their public healthcare provider in the UK, and increase the take-up for volunteering in medical related support charities. We wanted to help the National Health Service get more value from their massive network of websites. By forming new connections we could see ways they could connect people more effectively to both medical services and supporting charities. A summary of our strategy was included in the final policy recommendations presented by the Minister.