Digital marketing is in the mainstream of marcoms and direct marketing is increasingly at the heart of digital. That’s why, when the DMC approached us, our CEo was delighted to accept the role of being one of the inaugural commissioners for the regulation of this sector. Supported by the Direct Marketing Association, the DMC’s work is to champion industry codes and ensure best practice is followed.

Personal data is at the heart of direct marketing and the web has unlocked new types of personal data, gathered in new ways and used for new purposes. The projects we have run for the DMC include coaching workshops, research, marketing strategy advice and marketing tracking tools.
This was a £15,000 consultancy and services award.