Corporate social responsibility work

Using our skills to help charities and social causes since 2000

2015: £60,000 award to the UK regulator for online and direct marketing, the Direct Marketing Commission (DMC)

csr1.JPGWe continued our annual sponsorship support of the UK’s self-regulatory framework to create better digital marketing regulation, protect consumers, and ensure industry is following best practice. The DMC is the main self-regulatory body in the UK and our CEO continued to be the Commissioner specializing in digital channels. This was a £60,000 consultancy and services award this year.

Personal data is at the heart of direct marketing and the web has unlocked new types of personal data, gathered in new ways and used for new purposes. The projects we have run for the DMC include coaching workshops, research, marketing strategy advice and marketing tracking tools. It’s a privilege to support by the Direct Marketing Association, and the DMC. Their work is to champion industry codes, protect consumers, and ensure best practice is followed.

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