Comments today on the issues of training

04/09/06

“Reskilling Britain’s marketers is no small task. Every firm needs to be embracing digital sales and marketing channels, and this scale of change brings with it some vast training needs. While smart firms have been investing in training for a long time, many HR managers simply don’t have the budgets they need because their firms haven’t yet acknowledged the importance of training in their sudden stepchange to embrace digital channels. Every chief marketing officer needs their firms support to make this happen.” Danny Meadows-Klue