Search ads: Spreading the word

03/09/2006

By Eric Pfanner International Herald Tribune

03/09/06

When Google and eBay announced an international advertising partnership last week, they did more than just bring together two of the most powerful players on the Internet. The deal also underlined the growing primacy of search-based advertising, a business that Google pioneered, over more "traditional" kinds of online ads like banners or pop-ups.

Search ads: Spreading the word - Full story

<< Back to press cuttings

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy