10/01/07 Warsaw

In an interview for Internet Standard (Polish equivalent of Industry Standard) Danny Meadows-Klue discusses the current challenges for marketers naming the seven deadly sins which are most often committed while going digital. Reflecting on new trends he explains that Web 2.0 is not a new Internet bubble despite the fact it is incredibly popular and commonly misused by many firms. Danny summarizes: "Web 2.0 is one of the main rules for digital publishing, businesses based on Web 2.0 are run in a completely different way".

The interview is available here in Polish: Web 2.0 to nie bańka internetowa