Beating recession with the IAB: Easy peasy, innit?


4th November 2008

Is it my imagination, or has the number of sponsored supplements in Media Guardian increased since the “demise” (TM Roy Greenslade) of Press Gazette?

Oh well: I suppose that these things are a fact of journalistic life — a bit like moral hazard in the banking profession.

The latest one is an 8-page sponsored effort underwritten by the Internet Advertising Bureau — the trade body that represents Britain’s digital ad agencies and keeps us in a state of perpetual admiration for the sector’s soaraway growth rate.


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