The Insider: Social media, the Wispa bar and consumer power

26/02/2009

Customer Strategy Magazine

26th Feb 2009

The session was chaired by Danny Meadows-Klue the founder of the Digital training Academy - and I was struck the very first thing Danny said which was ‘consumers are ahead of brands’. I also video interviewed Danny and he repeated his remark that consumers are ahead of brands - and always have been.

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