Customer Strategy Articles: Getting social media marketing right

26/03/2009

Customer Strategy Magazine

26th March 2009

Blogs, online communities, social media and then social networks: they have permanently changed marketing. In this new landscape brands are in a constant dialogue with customers who increasingly play critical roles in advocacy and recommendation. The brand is only one guest among millions and the challenge for marketers is that while the rewards may be great, the risks are greater.

Read more...

<< Back to press cuttings

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy