2009 es un año terrible para la industria de la publicidad. No se puede evitar el ciclo de disminución de la confianza del consumidor, disminución del consumo, menores ventas, menores ganancias y presupuestos de marketing menores.
Digital Thought Leaders
- Something’s broken in digital Fleet Street; video ads look part of the answer
- Digital Minds: 60 seconds with I Spy’s Jim Brigden
- Digital Minds: 60 seconds with the BBC’s Tom Bowman
- Digital Minds: 60 seconds with Lean Mean Fighting Machine’s Dave Bedwood
- Digital minds: 60 seconds with InSkin Media’s Hugo Drayton
Digital Intelligence
Digital Research
- Finding you the best research
- Digital Intelligence research briefings
- Media consumption of teenagers: implications for marketing to teens
- Media multi-tasking: a snapshot in changing behaviours of digital consumers
- Asia research news 2009: ICT expansion and empowerment across Asia
- OPA White Paper - A Day in the Life: An Ethnographic Study of Media Consumption
