Digital's Press Centre - Cuttings

Brand Republic: Marketing Society Question of the Week

Thu, 02 Jul 2009 17:02:07 +0000

Woolworth's success needed the high street model

Like many who grew up aching for Saturday’s trip to the pic'n'mix counter, it was sad to see the great Woolies brand hurtle into the abyss - but hardly unexpected. Woolworth's thrived on an offering a mile wide and an inch deep; the most generalist of high street retailers with branches large enough to have something for everyone, but too small to have choice. Woolies wasn’t simply on the high street, it was a product of the high street retail model. That's why its success online is far from guaranteed.

Social Media Analysis

Wed, 24 Jun 2009 15:08:42 +0000

By Danny Meadows-Klue
June 24th 2009

Social media changed the nature of marketing. Facebook, MySpace and YouTube went from tiny start-ups to form a new centre of gravity in people's web experience. Now social media is on every marketer's agenda it's critical to get it right.

Media and the Digital Networked Society

Wed, 03 Jun 2009 16:51:42 +0000

Danny Meadows-Klue in interview in Wirtschaftsblatt, Austria

Danny Meadowes Klue: Tough times, smart decisions

Wed, 08 Apr 2009 11:27:46 +0000

Customer Strategy Magazine

8th April 2009

2009 is a not the best year to be a marketing director. Consumer confidence shattered, spending fragile and finance directors rightly paranoid about everything the firm commits to. The bitter irony is that against that bleak backdrop, marketing directors are expected to deliver the impossible.

Customer Strategy Articles: Getting social media marketing right

Thu, 26 Mar 2009 11:32:41 +0000

Customer Strategy Magazine

26th March 2009

Blogs, online communities, social media and then social networks: they have permanently changed marketing. In this new landscape brands are in a constant dialogue with customers who increasingly play critical roles in advocacy and recommendation. The brand is only one guest among millions and the challenge for marketers is that while the rewards may be great, the risks are greater.

Marketing: tiempos difíciles, decisiones difíciles, soluciones inteligentes

Wed, 18 Mar 2009 12:06:24 +0000

2009 es un año terrible para la industria de la publicidad. No se puede evitar el ciclo de disminución de la confianza del consumidor, disminución del consumo, menores ventas, menores ganancias y presupuestos de marketing menores.

Social Networking World Forum commentary

Sun, 15 Mar 2009 11:21:07 +0000

TheSourceress.co.uk

15th March 2009

I would also like to mention the excellent presentation from Danny Meadows-Klue of Digital Training Academy. Danny’s presentation was broken down into 10 digestible tips when it comes to promoting a brand using Social Media.

News Articles: Face-To-Face Takes Off With 54 Per Cent Visitor Number Increase at TFM&A

Thu, 26 Feb 2009 11:46:43 +0000

Customer Strategy Magazine

26th Feb 2009

Such educational features included five big name keynotes all attracting huge crowds keen to hear the latest industry ideas and trends. Over the two days Google, Facebook, Saatchi & Saatchi, Oracle and Danny Meadows-Klue enticed a total of 2,462 attendees. Each session was also streamed into a second theatre following a stupendous turnout.

The Insider: Social media, the Wispa bar and consumer power

Thu, 26 Feb 2009 11:44:52 +0000

Customer Strategy Magazine

26th Feb 2009

The session was chaired by Danny Meadows-Klue the founder of the Digital training Academy - and I was struck the very first thing Danny said which was ‘consumers are ahead of brands’. I also video interviewed Danny and he repeated his remark that consumers are ahead of brands - and always have been.

Self regulation of digital marketing

Fri, 23 Jan 2009 13:45:17 +0000

DMA

February 2009

Danny Meadows-Klue is the newly appointed Commissioner for the DMC, the self-regulatory body created by the marketing industry to oversee standards in the direct marketing industry. In this industry interview he explains why it's everyone who needs to play a part.

New Media Advertising

Mon, 19 Jan 2009 10:58:31 +0000

Danny Meadows-Klue talks about the current trends in online advertising at the British Screen Advisory Council (BSAC).

Beating recession with the IAB: Easy peasy, innit?

Tue, 04 Nov 2008 11:44:36 +0000

PressGazette.co.uk

4th November 2008

Is it my imagination, or has the number of sponsored supplements in Media Guardian increased since the “demise” (TM Roy Greenslade) of Press Gazette?

Oh well: I suppose that these things are a fact of journalistic life — a bit like moral hazard in the banking profession.

The latest one is an 8-page sponsored effort underwritten by the Internet Advertising Bureau — the trade body that represents Britain’s digital ad agencies and keeps us in a state of perpetual admiration for the sector’s soaraway growth rate.

Danny Meadows-Klue joins DMC

Fri, 31 Oct 2008 15:00:00 +0000

Mad.co.uk DM Weekly

31 October 2008

The Direct Marketing Commission (DMC), the independent regulator for the UK direct marketing industry, has appointment IAB co-founder Danny Meadows-Klue to its board of commissioners.

Meadows-Klue’s appointment aims to strengthen the DMC’s expertise in the regulation of online advertising, email, social media and emerging digital platforms.

Danny Meadows-Klue joins DMC

Thu, 30 Oct 2008 16:00:00 +0000

Precision Marketing

30 October 2008

The Direct Marketing Commission (DMC), the independent regulator for the UK direct marketing industry, has appointment IAB co-founder Danny Meadows-Klue to its board of commissioners.

Former IAB chief joins Direct Marketing Commission

Wed, 29 Oct 2008 18:00:09 +0000

NetImperative

29 October 2008

The Direct Marketing Commission (DMC) has appointed Danny Meadows-Klue, former president of the IAB, to its Board of Commissioners.

The trade body said the appointment will its expertise in the regulation of online advertising, email, social media and emerging digital platforms.