At the heart of the industry he has pioneered revenue maximization strategies, content management and brand development to help build sustainable business models through understanding the relationship between customers, content, community and commerce. His digital media career began with United News and Media where he had trained as a traditional newspaper and magazine publisher and began research into digital publishing practices. In 1995 he was recruited by The Telegraph to be the brand manager of the UK’s first online newspaper Telegraph.co.uk. He helped run it for five years, launching numerous websites and stewarding the brand to win Internet Newspaper of the Year every year he was publisher. At the start of 2000 he joined NBC’s Internet business – one of the world’s top ten online companies at the time - as European Vice President for Content and Product. He has managed a range of online firms including: retailers, portals, search services, email, media brands and agency design services.
“We’re still at the beginning of the journey to the digital networked society; the biggest changes are yet to come”
As a digital industry leader he has helped launch more than a dozen digital trade associations around the world and participated in many more UK and European industry initiatives. After co-founding the Internet Advertising Bureau in the UK and Europe, he was invited to chair it for four years and then take the inaugural Chief Executive roles. He developed government policy through various government advisory groups and policy boards, and in education he has helped launch several university masters’ courses in e-commerce, e-publishing and e-marketing and continues lecturing in interactive media management and marketing. At the IDM he has sat on various Councils for around 10 years, chairs the e-marketing examinations board, and helps steward the Journal of Interactive Marketing through its editorial board. As an accomplished author, lecturer, broadcaster and commentator he is a familiar figure in the trade and national press, and broadcast media. Magazines such as New Media Age have acknowledged him as being the most influential person in the industry, and he has been nominated three times for lifetime contribution awards for interactive media. In 1999 he was part of the team nominated for the first digital BAFTA and last year was recognized by the government as one of the 100 founders of Britain’s digital industry. Away from the digital world, Danny is a Fellow of the Royal Society of Arts, compulsive traveler, keen mountain-biker, photographer, and if the waters are warm enough, a PADI master scuba instructor.