Fashion and beauty retail trends: Reviews, discounts and photos most likely to drive online purchases

Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.

Top 10 Super Bowl ads: Groundhog Day, Baby Peanuts and MC Hammer

The Super Bowl is not only one of the biggest sporting events of the year, it's also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday's big game to pick the best (and worst) ads of the night.

UK online adspend ‘now accounts for 3 in every 5 pounds spent’

UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.

Media industry trends for 2020: Collaboration culture, remote working and voice assistants for everything

Andy Wilson, Head of Media, Dropbox, shares his insights about the state of the European media industry and how technology is fundamentally shifting the way professionals collaborate and communicate.

UK marketing budgets see ‘modest growth’ with year of Brexit uncertainty ahead

The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.