Phrases such as “Happy Friday!” and “To whom it may concern” are among the worst things to include in a work email, according to new research.
The majority of marketers (80%) want to pick their own CMS, but new research from reveals IT still has the final say when it comes to marketing tech.
Tuesday is the most frequent day taken by staff as unplanned absence, according to new research.
As cybersecurity grows in importance, which influencers are proving most popular on social media? New research reveals the top 10.
Snapchat is launching Bitmoji TV, an animated personalised content series for that features Snapchatters and their friends’ Bitmoji avatars in every episode.
Only 1 in 3 advertising campaigns being personalised as UK marketers are still not tailoring their content to specific consumers, according to new research
Parents web forum Mumsnet is improving the experience for its community with innovative personalisation technology from Kameleoon.
Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.
More than 36% of retailers think that leaving the EU at the end of this month will have mostly negative effects on their business over the next five years, compared to 25% that think it will be mostly positive according to new research.
UK supermarkets have experienced the lowest sales growth over the Christmas period in five years, with sales growing by +0.5% in the last four weeks, according to new research.
Marketing agencies now provide a third of all Google Shopping ads, well ahead of traditional price comparison sites, according to new research.
The Competition and Markets Authority (CMA) has said there is a "strong argument" for tougher regulation to cover the tech giants in the UK, as Google and Facebook are stifling competiton.
Online travel booking giants Expedia and Booking’s recent reported dip in earnings were blamed on growing competition from Google. However, new research suggests travel brands might be struggling as they aren’t delivering the customer experience that consumers expect.
One of the most prestigious awards for young talent trying to get a foothold in the data and marketing industry has been won by Jack Brodie and Brodie Childs from Edinburgh Napier University.
Episerver has signed a definitive agreement to acquire Idio, a content personalisation and analytics platform powering the digital buying experience of some of the world’s largest enterprise organisations.
Shopper marketing specialist firm SMP is opening the doors on sister shop Melody, a global e-commerce agency to help brands win on Amazon.
The growing UK eSports sector is a huge opportunity for brands with 1.2m Brits watching eSports content this year and most open to sponsored content, according to new research.
A UK report looking into Russian interference into the 2016 EU referendum will not be published until after the election, despite claims that it could be released before.
Nielsen has launched a measurement solution to help advertisers evaluate the effectiveness of influencer marketing.
Freelance digital services platform, Fiverr is set to open a category store dedicated to PR talent from around the world.