Five steps to unlock further growth

Simple digital marketing techniques any small business can use to improve its digital marketing

5_steps_nextDuring this second phase you will be exploring more sophisticated web marketing tools, but don't forget to carry on nurturing the search engine and email campaigns you started with.

For these new tools, here are some more questions you might want to ask:
Community: Which sites are the most effective? How are you measuring that effectiveness? What other relationships can you explore with them?
Distribute: What are the factors influencing your performance in the affiliate networks? How can you extend your distribution to reach even more customers? Can you tap into the private networks of your customers' own friends and family, or those of their business partners?
Be quick: How can you make decisions and get feedback faster? Your marketing can be switched on and off quickly in online, so you can experiment more easily than in other media channels.
Learn: Being able to learn how these new tools work, and then act on what your team has learned, is key to making the most of your online marketing. With the connection between marketing and results much tighter and more accountable than other media channels, smaller firms who can change their processes to absorb the learning that comes with each campaign will be better placed to maximize their return on investment and customer acquisition.

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