Standards Task Forces

Here’s an example of an industry initiative Danny Meadows-Klue led to create best practices for working in the digital markets. From 1999 to 2007 he has chaired the Standards & Best Practice Taskforces for IAB Europe. These notes are to accompany a seminar he gave in November 2006 for leaders of the ad operations sector from agencies and media owners.

Harnessing the power of online marketing relies on having the right framework in place for what’s being described, traded and counted. The IAB has been providing the global forum for these debates since 1996 and as chair of the Standards Taskforce, my challenge is to funnel that debate into something that the entire industry can use. For the European markets 25 standards have been defined and implemented by the agencies, media owners, technologists and national IAB teams who come together to make this possible. More than 140 companies are part of the group, and through the network of national IABs more than 3000 firms have the opportunity to have a voice.