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Journeys in an unfamiliar landscape: long-term and near term-trends

Journeys in an unfamiliar landscape: long-term and near term-trends06th March 2008, London

Danny retraces the start of marketing through broadcast media and likens it to the development of web marketing and the challenges the internet industry has faced. He outlines some personal predictions for 2008 as the year when video advertising really gets going online, 2009 as the year when the stepchange in internet access brought about by the iPhone really starts to deliver a mobile advertising platform (maps, Google and beyond), and 2010 as when virtual worlds complete the migration from the gaming and early adopter communities to take a more central role in web marketing. From those longer term trends he narrows the focus to the immediate impacts we’ll be seeing over the next 18 months.

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