4th December 2008 - Digital Marketing Futures
Strategic themes in the changing digital advertising landscape
Digital Marketing Trends Academy
As society undergoes this transformation, what matters to marketers, and why? Engagement is replacing interruption, consumers are playing a role in the creation of the marketing message, and the shift in focus from one media channel to another is well under way. Marketing techniques are changing and at a speed much faster than most firms can accommodate. Digital Strategy’s team have been coaching brand managers on digital marketing strategy since 2000, and in this session we explore our take on the key trends impacting in the medium term.
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Related downloads and links to support this lecture:
• Market evaluation for UK online advertising
• US: Digital advertising market commentary - Market growth and evolution
• The story of an iPhone, a blender and some funky branding
• Exercise: Dove - new models for advertising
• BMW films: When brands become media
• Sprite Viral Ad
• 1953: The first TV commercial - Gibbs SR toothpaste
• The weakest online advertising?
Further support:
If you have questions then email us and we will connect you to our tutors, consultants and strategists.
The digital skills crisis, told in their own words: Understanding the challenges facing brands
Digital Insight Report - March 2008
The skills crisis in digital publishing is holding back the industry. It forms a barrier to competitiveness and because the capability weakness is common at all levels in organizations, it presents a strategic risk for everything the firm develops in digital channels. This report summarizes common challenges and issues publishing executives describe in the conversion from print or broadcast to web media. From leadership boards to operational sales teams, digital publishing and marketing coaching is critical in unlocking the potential.
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UK: Digital advertising market commentary - Market growth and evolution
Digital Insight Report - October 2007
The switch to online continues to accelerate in Europe’s lead digital media market. The internet's share of all advertising swelled to almost 15% in the first half of 2007, with further record-setting leaps in real growth. Boosted in particular by massive increases in the supply of media from social networks, and the continued switch of acquisition budgets into search, the wider media sector is hurting as budgets are displaced and advertisers follow their audiences. The big changes are now starting.
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US: Digital advertising market commentary - Market growth and evolution
Digital Insight Report - November 2007
The world’s largest online ad market is still enjoying the largest annual growth in real terms. Spend surged ahead by 25.4%, crossing the $5bn mark in a single quarter. Boosted in particular by massive increases in the supply of media from social networks, and the continued switch of acquisition budgets into search, the wider media sector is hurting as budgets are displaced and advertisers follow their audiences. The big changes are now starting.
Join the news service so you hear about future reports (include your company details and areas of interest)