Approaching regulatory challenges online
Digital Insight Report - April 2007
The regulation of online media can be challenging because of the pace of change in the sector, the evolving models of communications, and the new jargon and processes to get to grips with. With most existing legal frameworks automatically extended to the internet, there is no shortage of regulation, but the internet's unique challenges of geography and identity can add an all pervasive layer of complexity. Add the further stark reality that in this sector the consumer has not only incredible control of the minutiae of their media consumption, but also hitherto unseen transparency and comparability in the price and service offerings of advertisers, and it's clear the landscape and expectations of stakeholders - consumers, advertisers, agencies, media owners and governments - is radically different.
Prepared for EASA April 2007
Comments (2)
Ah, the joys of spam.
We'll leave the comment next to this online for a day or so, just so you can see how spam works. For those not up to speed with the bottom-dwellers of the internet, this is typical of an automated posting on millions of websites by simple programmes. They're used by the same sort of companies who fill your in-box with junk overnight; needless to say 'Monica' doesn't exist, and all the firms need is a 1 in a million payback to make it viable. Alas one of the ongoing challenges in the digital advertising sector.
And remember, that post was one that beat the spam filter!
Posted by Martin on the Digital team | December 4, 2008 9:40 PM
Hi Friends,
What best of all, Dollar or Euro? This question worry many peoples.
But only you make your choice! Remember - your love and your personal intelligence make you rich. :)
--
Maria
Posted by Mariya | December 4, 2008 3:23 PM