Adobe plans to integrate artificial intelligence (AI) capabilities into its email marketing tools to help brands build customer loyalty through data-driven personalisation.

Through Adobe’s AI and machine learning technology Adobe Sensei, brands will be able to predict the best time to send an email to their customer base, as well as segment emails based on individual engagement, leading to more effective and targeted marketing.

Adobe will also allow customers to use Dropbox as a content source, with the new capability set to roll out in beta later this year.

“As brands strive to deliver the right experience to each individual, it’s more important than ever to engage with consumers on their terms and preferred channels,” said Kristin Naragon, head of Adobe Campaign. “The new capabilities we’re introducing help brands build customer loyalty with personalised engagement and uniquely integrate content and data.”

Adobe Research