Insight and training are key to getting the most from digital marketing, and form an important part of our work here at Digital. We support many trade bodies and conference organizers and if you would like to hear Danny or one of our associates speak, then you can apply for places at many of the following events. If you have been a conference delegate and would like to apply for copies of speeches then email TheTeam@DigitalStrategyConsulting.com telling us which event you were at.

Let us help make your events a great success

• Running an event and need speakers? Contact us
• Do your team need training? Tell us more...
• Thinking about an event and need an event team? Contact us

At Digital we handle all your conference and training needs from simply sourcing great speakers to staging the whole production.

Digital Marketing Academy (Acceleration Course) | New York

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | New York

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Shanghai

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Shanghai

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Singapore City

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Singapore City

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Commercial Publishing Strategy Academy | London
Building stronger online publications

With rapid development continuing to be the norm, publishers need to be able to read the landscape and work as a team to set the right direction. Familiarity with the key principles behind different generations of websites is the starting point, and harnessing social media and communities remains key to sustainable content and audience growth. This management training explores the business models and content models of online publishing, and explains why some add little value and represent false paths, while others lead through the easy ground towards strong commercial growth.

Pricing, payments and discounts

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favorite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

        Enquire further about bookings | Request a skills assessment

Digital Marketing Academy (Acceleration Course) | Caracas

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Email Academy (Acceleration Course) | London
A day of email publishing design, planning, content and strategies

Pricing, payments and discounts:

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favourite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

    Enquire further about bookings | Request a skills assessment

Digital Marketing Academy (Acceleration Course) | Caracas

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Blogging Academy (Acceleration Course) | London

Blogging is one of the most intimate and persuasive communication tools, yet why do most blogs fail to get readers and most readers fail to engage with blogs? In a channel that’s free to use and can transform the perception of a brand, why is much of the content copied and pasted from press releases and given scant attention by marketing teams? Get it right and blogs can transform customer communication into deep and immersive dialogue that changes brand image, conveys complex information and builds a buzz that gets customers talking and taking your messages further. From business to business and high tech, to corporate social responsibility and crisis management, blogs can be at the heart of integrated marketing communications. In today’s rich digital landscape they can form the anchor of a social media strategy, and harness email, RSS and feeds to build regular customer contact. Digital marketing veteran Danny Meadows-Klue leads this intensive Digital Training Academy (advanced level) which includes a marketing planning workshop that will help you turn these ideas into a structured plan for your business.

Pricing, payments and discounts:

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favorite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

    Enquire further about bookings | Request a skills assessment

Continue reading "Blogging | 12/11/08" »

Digital Marketing Academy (Acceleration Course) | London

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Search Academy (Acceleration Course) | London

In this Search Academy you’ll work through your next search marketing plan step by step, examining how on-page and off-page factors influence your rankings in the natural listings and building up the framework for a pay-per-click campaign. You’ll set your search objectives and follow through the measurement practices to check your customers are sticking with you.

Pricing, payments and discounts:

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favorite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

    Enquire further about bookings | Request a skills assessment

Digital Marketing Academy (Acceleration Course) | Mexico City

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Mexico City

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Media Sales Academy (Acceleration Course) | London

Designed for internet advertising sales teams with less than a couple of years experience, this acceleration course is boosts knowledge of formats, trading models and key trends in impacting
on price and client expectations. We examine deal structures, metrics, campaign reporting and how you can segment the market, as well as practical exercises to respond to client briefs.

Pricing, payments and discounts

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favorite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

    Enquire further about bookings | Request a skills assessment

Digital Marketing Academy (Acceleration Course) | London

This intensive Digital Training Academy covers the key tools you need to be using to market your website properties effectively. From email and RSS feeds to search engine marketing, web
media, social media and link building. The agenda is adapted around the needs of participants and acts as a fast way of checking your online marketing is covering all the right areas.

Pricing, payments and discounts:

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favorite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

    Enquire further about bookings | Request a skills assessment

Digital Marketing Academy (Acceleration Course) | London

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | London

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Dublin

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Dublin

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Public Access Academy | Digital Email Academy (Acceleration Course) | London

A day of email publishing design, planning, content and strategies

Click here to request more information or to book a place

Digital Viral & Buzz Marketing Academy (Advanced) | London
Writing your viral marketing plan

Why do some campaigns gain a life of their own on the web and others never get talked about? Why do some marketing budgets stretch much further than others on the web? Why do some firms fail to unlock the value of their existing websites, content and messaging? Viral and buzz marketing are powerful sets of tools and in the right hands they can transform a web marketing presence. In the early days of the web, viral was confined to emails and video clips, but today’s rich landscape includes the range of social media, widgets and rethinking the design of your own website. Digital marketing veteran Danny Meadows-Klue leads this intensive Digital Training Academy (advanced level) which includes a marketing planning workshop that will help you turn these ideas into a structured plan for your business. If you’ve always wanted to learn how viral marketing works, then this is just what you’ve been looking for.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Continue reading "Getting viral marketing to work effectively for your brand | 23/06/08 " »

Digital Marketing Academy (Acceleration Course) | Sydney

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Sydney

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Sydney

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get more value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Marketing Academy (Acceleration Course) | Sydney

This intensive internet marketing training course covers online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It's part of a marketing training programme designed for training marketing managers to become strong in digital and get mroe value from digital marketing. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.

Digital Blogging Academy (Advanced) | London
Writing your blog marketing plan

Blogging is one of the most intimate and persuasive communication tools, yet why do most blogs fail to get readers and most readers fail to engage with blogs? In a channel that’s free to use and can transform the perception of a brand, why is much of the content copied and pasted from press releases and given scant attention by marketing teams? Get it right and blogs can transform customer communication into deep and immersive dialogue that changes brand image, conveys complex information and builds a buzz that gets customers talking and taking your messages further. From business to business and high tech, to corporate social responsibility and crisis management, blogs can be at the heart of integrated marketing communications. In today’s rich digital landscape they can form the anchor of a social media strategy, and harness email, RSS and feeds to build regular customer contact. Digital marketing veteran Danny Meadows-Klue leads this intensive Digital Training Academy (advanced level) which includes a marketing planning workshop that will help you turn these ideas into a structured plan for your business.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Continue reading "Getting blogging to work effectively for your brand | 12/06/08" »

Public Access Academy | London

In this Public Access Academy we explore a range of the latest techniques for getting your own websites to work hard for customer acquisition. This includes harnessing the power of search engines to do the work for you, weaving the web back into the rest of your business, and thinking more smartly about how your online investments can help your customers buy from you more effectively. It’s an intensive, jargon free, learning programme, packed with practical tips you can implement straight away. Whether you are just starting out, or already have a major online presence, this will help boost the number of customers the web delivers for you.

Click here for more information and bookings

European EMetrics Summit | London

Internet advertising veteran Danny Meadows-Klue asks whether publishers explains that although publishers sell media space, advertisers are buying customers – and that’s where the problems start.

• What metrics matter in optimizing online ad campaigns?
• Can a little optimization really have a massive effect?
• What are the trends in online advertising effectiveness that are impacting optimization and performance?

Danny lifts the lid on web advertising and argues that optimizers are the unsung heroes of the marketing industry and that these are tricks almost every brand is missing.

Read the keynote report

Communication Director’s Forum | Southampton

There has been a fundamental shift in how customers, employees and the media want to be communicated with, demanding to participate and influence rather than simply be communicated 'at'. Through a raft of accessible and affordable technologies (social networks, blogs, wikis, podcasts - the list goes on) organisations can respond to this demand, create relationships and build loyalty. But this explosion of user-generated content presents a number of issues for the communications department, not least the upholding of brand values, maintaining a focus, managing the risk to reputation, and changing roles to become a participant in the conversation rather than the controller. Danny Meadows-Klue covers the nature of social media, the communication models, the role of brands as participants and enablers, the risks, and the models for integration into wider marketing. DigitalTrainingAcademy.com also takes a hard look at the value of these new channels and how brands on any budget can harness them. You will hear about some of the emerging trends and their impact on the future of communications.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Search Academy | London

This session delivers Digital's "Seven Simple Steps for Getting Started in Search". You can download the summary of Danny's keynote at the Internet World annual conference in London. This session - in partnership with the IDM - explored seven simple steps for getting started in search. Get search right and it can transform your business, that's why it accounts for more than 40% of all online advertising in many countries. Search engine advertising and search engine marketing will become major tools for your brand; it's time to get you started: http://www.digitaltrainingacademy.com/searchacademy.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team.

IFRA International Ad Conference | Paris

Danny Meadows-Klue takes the chairmanship of the first IFRA congress to explore in depth the challenges and models for online newspaper advertising revenues. Danny was the publisher of one of Europe’s first online newspapers (www.telegraph.co.uk) before co-founding the UK and European Interactive Advertising Bureau (www.iabuk.net) trade associations, then the Digital Strategy Consulting group and the Digital Training Academy. For over ten years he has been helping online media brands boost their revenues, and over the two days he will share insights, structures and approaches newspaper directors can takeaway and implement.

Materials are restricted to participants | Contact Digital's team to book your place

Paris

Internet and mobile media are recording the highest growth rates in marketing spend. But the proliferation of new types of web advertising is complicating the task of the media and causing confusion among their sales teams. This conference gives you the knowledge and insights based on experience to position your products, organise your teams and make the most of the advertising potential of businesses that have already adopted a multiple-media strategy for content distribution. Danny Meadows-Klue, founder of the UK and European Interactive Advertising Bureau and CEO of the Digital Training Academy will talk about ad integration in the editorial content as well as he will chair the meeting.

Digital Publishing Strategy Academy | Paris

Getting online news media to earn real revenues is a tougher challenge than many newspaper directors expect. Web advertising spend may now be larger than newspaper advertising in many countries, but that doesn’t mean newspapers can expect a big share. The search engines, portals and sales networks continue to dominate the sector, and as the next wave of revenue pours into social media like Facebook, newspaper sites need to fight to earn their share.

Continue reading "Integrating online advertising into web editorial - models and strategies | 08/04/08" »

Digital Blogging Academy | London

Blogging is one of the most intimate and persuasive communication tools, yet why do most blogs fail to get readers and most readers fail to engage with blogs? In a channel that’s free to use and can transform the perception of a brand, why is much of the content copied and pasted from press releases and given scant attention by marketing teams? Get it right and blogs can transform customer communication into deep and immersive dialogue that changes brand image, conveys complex information and builds a buzz that gets customers talking and taking your messages further. From business to business and high tech, to corporate social responsibility and crisis management, blogs can be at the heart of integrated marketing communications. In today’s rich digital landscape they can form the anchor of a social media strategy, and harness email, RSS and feeds to build regular customer contact. Digital marketing veteran Danny Meadows-Klue leads this intensive Digital Training Academy (advanced level) which includes a marketing planning workshop that will help you turn these ideas into a structured plan for your business.

Click here to request more information or to book a place

Digital Search Academy (Acceleration Course) | Public Access Academy |London

In this Search Academy you’ll work through your next search marketing plan step by step, examining how on-page and off-page factors influence your rankings in the natural listings and building up the framework for a pay-per-click campaign. You’ll set your search objectives and follow through the measurement practices to check your customers are sticking with you

Click here to request more information or to book a place

With rapid development continuing to be the norm, publishers need to be able to read the landscape and work as a team to set the right direction. Familiarity with the key principles behind different generations of websites is the starting point, and harnessing social media and communities remains key to sustainable content and audience growth. This management training explores the business models and content models of online publishing, and explains why some add little value and represent false paths, while others lead through the easy ground towards strong commercial growth.

Click here for more information and bookings

“The Internet is brilliant – you can measure everything”. How many times did you hear this phrase in the early days of digital marketing? A few years on, does the promise measure up to reality, or does this sound more familiar: “we’re drowning in numbers, but lacking in meaningful analysis” and “we’ve got half a dozen different versions of the truth”?

Continue reading "The Devil’s In the Detail... (And the detail is the data) | 19/03/08" »

Management Training | Warsaw

The Digital Training Academy in co-operation with the British Polish Chamber of Commerce invites you to the first seminar in the "Management Training:" series which has been designed to help senior managers get more value from their websites and get them really driving sales.

How to double the value of your website without spending more?

The intensive one day training provided by Digital Training Academy glues together the smartest techniques for cost effectively winning customers through web marketing.

The web has become the most powerful of marketing channels, yet most firms still fail to get it right, missing dozens of opportunities to win more customers who are out there and waiting to buy. That’s why we were asked to create this programme of business strategy coaching for senior marketers. Danny Meadows-Klue cuts through the jargon, to show you new ways the web can fit into your business and boost the number of customers you get overnight. Whether you sell directly through the web, use the site as a product information tool, or service customers after sale, there are many techniques we’ll show you. You’ll come away with ideas to use straight away, and enjoy some of the freshest thinking and smartest models in digital marketing.

Who should attend?

Chief executives, management board members, marketing and sales managers, marketing and internet teams.

What will you learn?

We explore a range of the latest techniques for getting your own websites to work hard for customer acquisition. This includes harnessing the power of search engines to do the work for you, weaving the web back into the rest of your business, and thinking more smartly about how your online investments can help your customers buy from you more effectively. It’s an intensive, jargon free, learning programme, packed with practical tips you can implement straight away. Whether you are just starting out, or already have a major online presence, this will help boost the number of customers the web delivers for you.

Contact BPCC to register or Digital’s team for more information. Places are strictly limited to give each of BPCC’s members specific attention.

Management Training | Warsaw

Intensywne jednodniowe warsztaty prowadzone przez brytyjskiego pioniera reklamy internetowej Danny Meadows-Klue, zalożyciela Digital Training Academy.

Brytyjsko-Polska Izba Handlowa przy współpracy ze specjalistami z Digital Training Academy organizuje serię warsztatów poświęconych wykorzystaniu internetu jako wydajnego kanału marketingu i promowania wizeruku firm. Cylk szkoleń zostanie zainaugurowany śniadaniem 17 marca w którym będzie uczestniczył Danny Meadows-Klue, założyciel Digital Training Academy oraz Martin Oxley.

Pierwsze szkolenie jest zaadresowne do osób decydujących o strategiach internetowych i budżetach. Uczestnicy dowiedzą sie czego mogą oczekiwać od obecności ich firm w internecie i jakie są inteligentne techniki zdobywania klientów poprzez internet, często możliwe do zastosowania bez dodatkowych wydatków. Zdobyta wiedza pozwoli uczestnikom szkolenia świadomie, rozsądnie i wydajnie decydować o pieniądzach wydawanch na ich strony internetowe.

Warsztaty będą prowadzone w języku angielskim. Więcej informacji mogą Państwo znaleść na naszych stronach angielskojezycznych.

Warsaw, Poland

The Digital Training Academy is working with The British Polish Chamber of Commerce to help senior managers get more value from their websites and get them really driving sales.

A series of workshops, starts with a keynote breakfast that will give you things you can do straight away. It’s followed by a full day seminar on 18 March 2008.

How to avoid wasting money on your website
A keynote breakfast packed with practical ideas about how to get more value and customers from the websites you have

Find out about cost-effective ways to improve the value you get from your website, and how to make it work much harder for you.

The keynote by Danny Meadows-Klue will be followed by a group discussion to let members share their experiences of successful online marketing.

Contact BPCC to register or Digital’s team for more information. Places are strictly limited to give each of BPCC’s members specific attention.

Warszawa, Polska

Brytyjsko-Polska Izba Handlowa przy wspólpracy ze specjalistami z londyńskiej firmy doradczo-szkoleniowej Digital Training Academy organizuje serię warsztatów poświęconych wykorzystaniu internetu jako wydajnego kanału marketingu i promowania wizerunku firm. Cylk szkoleń zostanie zainaugurowany śniadaniem w którym bedzie uczestniczył Danny Meadows-Klue, założyciel Digital Training Academy oraz Martin Oxley.
Sniadanie rozpocznie sie krótkim wykładem gościa honorowego Danny Meadows-Klue z Digital Training Academy poświeconemu prkatycznym poradom na temat stron internetowych jako medium przez które firmy komunikują sie z kientami: co się sprawdziło, co działa, jak nie zrazić klientów i nie stracić zainwestowanych pieniędzy.

Pierwszy z warsztatów odbędzie się 18 marca w Warszawie.

Prezentacja i dyskusja będą prowadzone w języku angielskim. Więcej informacji mogą Pnastwo znaleść na naszych stronach angielskojęzycznych.

IDM Agency Heads' Dinner | London

Where have we come from and where are we heading? 2008 is shaping up as the year of video, targeting and the battles of the portal giants. 2007 was the social media frenzy and the big wave of consolidation. In 2006 blogging went mainstream, and in 2005 online jolted to the centre of marketing attention. Only a year before had it slipped ahead of the size of the radio sector, marking a ‘coming of age’ of the medium. And only a decade before that did the first online newspapers and web media launched in the UK. In an incredibly short time, the new kid on the block has grown up and matured in a thousand ways.

Materials: Materials are restricted to participants.

Continue reading "Digital marketing futures | 13/03/08" »

Digital Media Sales Academy (Acceleration Course) | London

Designed for internet advertising sales teams with less than a couple of years experience, this acceleration course is boosts knowledge of formats, trading models and key trends in impacting
on price and client expectations. We examine deal structures, metrics, campaign reporting and how you can segment the market, as well as practical exercises to respond to client briefs.

Click here to request more information or to book a place

Digital Marketing Academy (Acceleration Course) | London

This intensive Digital Training Academy covers the key tools you need to be using to market your website properties effectively. From email and RSS feeds to search engine marketing, web media, social media and link building. The agenda is adapted around the needs of participants and acts as a fast way of checking your online marketing is covering all the right areas.

Click here to request more information or to book a place

Digital Marketing Trends & Futures Academy (Executive Edition) | London

Why do some firms get digital channels so right that their brands accelerate to become household names almost overnight? How can the complex noise of the digital landscape be decoded into principles that you can apply

Marketing is changing on a scale we’ve never seen before, and within a timeframe most can barely assimilate. The changes are so vast, many businesses feel like rabbits caught in the headlamps. The sudden arrival of the Digital Networked Society in our homes and offices in the mid 90s created new frameworks for social relationships and a new landscape for trade. For the brands that get it right, new markets are unlocked, with new ways to reach out to strangers, turn strangers into friends and friends into customers. Market shares are on the move, and the balance of customer communications is suddenly being rebuilt. All this in a globalised economic structure that means the opportunities and threats have never been greater.

Materials: Materials are restricted to participants. | Bookings: To apply for a place email our events team.

Digital Marketing Trends & Futures Academy | London

Where have we come from and where are we heading? 2008 is shaping up as the year of video, targeting and the battles of the portal giants. 2007 was the social media frenzy and the big wave of consolidation. In 2006 blogging went mainstream, and in 2005 online jolted to the centre of marketing attention. Only a year before had it slipped ahead of the size of the radio sector, marking a ‘coming of age’ of the medium. And only a decade before that did the first online newspapers and web media launched in the UK. In an incredibly short time, the new kid on the block has grown up and matured in a thousand ways.

Materials: Materials are restricted to participants. | Bookings: To apply for a place email our events team.

Continue reading "Digital Marketing Futures | 06/03/08" »

FIPP Conference | Berlin

Internet publishing coach Danny Meadows-Klue will talk in Berlin at the 2nd digital media congress of FIPP about the importance of strategy and skilled team. The skills crisis is everywhere and that’s the underlying reason so many classic media brands are haemorrhaging audience and advertiser market share on the web. The challenges publishers face in converting from print to digital are the sum of the challenges in advertising, editorial and marketing, combined with the cultural challenges of fostering innovative and entrepreneurial ideas in organisations that may have had somewhat different frameworks.

Digital Commercial Publishing Strategy Academy | London

Digital Training Academy in association with Netimperative.

With rapid development continuing to be the norm, publishers need to be able to read the landscape and work as a team to set the right direction. Familiarity with the key principles behind different generations of websites is the starting point, and harnessing social media and communities remains key to sustainable content and audience growth. This management training explores the business models and content models of online publishing, and explains why some add little value and represent false paths, while others lead through the easy ground towards strong commercial growth.

This Digital Training Academy is £695. VAT will be added to all purchases at 17.5%. Special offer: £200.00 off for the second Netimperative course booked for the same participant. It will be refunded after obtaining the fee for two courses. Invoices will be given to you on the day. These offers are subject to our standard terms.

Click here for enquiries or to book courses.

TS Annual Conference | Stockholm

The training programme will be an additional strand to the annual TS conference in one of the most advanced digital markets in the world. This Digital Training Academy will look at some of the global trends in online advertising as well as the craft skills for helping media owners boost their revenues in online advertising.

Digital Media Planning Academy | Zagreb

This Digital Training Academy teaches you what you need to know in online media planning. It’s an acceleration course that looks at the general theory, and then focuses on specific media planning challenges you and your colleagues face. Customised for the Croatian internet industry, we look at the steps and processes behind online media planning and the challenges facing clients, agencies and media owners. We will give you a model you can apply, and show how online media planning builds on the familiar concepts of reach and frequency, but adds new dimensions. Discover how you can get your media space to work harder for you on the web. Find out what’s worth tracking and why there are many false friends when it comes to accountability. Guides and training materials accompany the course, along with additional tuition for planners requesting it. Follow our hints and tips and discover what you need to know.

Materials: Materials are restricted to participants | Bookings: email Digital’s team