Address to inaugural Tank online marketing group - London (Royal Society of Arts)

The first digital decade has drawn to a close, and on the surface digital marketing is in excellent health. But scratch deeper and you see a chasm between firms orientating their businesses towards these new channels and those doing little more than tactical add-ons to what remains a traditional offline approach to customer communications. Strategic marketers are failing their firms and their firms are failing to listen. For information and to book places on future Tank courses email the DSC team.
Report and workshop materials restricted to Tank members