Harnessing the brand impact

Thursday, 30 June 2005

IDM Diploma in Digital Marketing - London (IDM centre)

Insight and understanding of the branding effect of online marketing. Everyone knows the web is a great direct response medium, but what about building your brand? And given all that data internet marketing is famous for producing, how can you measure the brand effect? How the web can be a cornerstone in brand campaigns, but how you can prove the effect it has? For information and to book places on the next course email the DSC team.

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