The Cookie Conundrum

Thursday, 15 September 2005

AdMonsters Europe - Milan

Cookie churn and deletion are at record levels. This louses up the counting and tracking tools most companies use. Audiences are being over-inflated and customer value is being under-reported. What's myth, what's reality? What matters and what can be dismissed? This first public airing of the Cookie Conundrum sheds light on how the magic cookie of Mosaic's early 90s world is doing its own disappearing act.

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