IFRA - The international media association - Paris

Danny Meadows-Klue provides the download on the latest in the explosion of digital advertising from one of Europe's leading pioneers. Search robbing direct mail, TV commercials switching to the web or EBay and Craig's List heralding the death of print classifieds; what's really going on? Over-hyped or just ready for take-off? This session will bring you up to speed with what is now possible, but with a dose of reality that explains why you're not seeing it (yet at least).
Papers restricted to IFRA delegates