FIPP 2006 International Publishers' Development Programme - Digital Seminar

Online adspend has exploded, but what's driving the growth and where is it heading? Why does the UK forge ahead and Germany remain more sluggish? Why is the market in Scandinavia ten times larger than Switzerland? In this online workshop Danny Meadows-Klue tackles the key issues. This seminar draws on two of the Digital Insight Reports we've published - Digital Europe and Digital Futures. It examines the actual spend in each market and then looks in detail at the trends driving growth within the UK. We look at the issues of media substitution and get a sense of the drivers of change. Comparisons to the American market are included.

Email the digital strategy team for access codes

Papers restricted to FIPP members