Brand impact: harnessing the web to build your brand

Wednesday, 10 May 2006

IDM Master Class - London (Internet World)

Everyone knows the web is a great direct response medium, but what about building your brand? And given all that data internet marketing is famous for producing, how can you measure the brand effect? How the web can be a cornerstone in brand campaigns, but how you can prove the effect it has?
For information and to book places on the next course email the DSC team.
Materials restricted to delegates

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