IAB Italy, Creative Forum - Milan (IAB Italy Creative Forum)

Danny Meadows-Klue returns to Milan to lead a creative workshop with 200 marketers, examining the impact of creative design within online advertising. Drawing on the Digital Creative Academy his team have put together, Danny will examine trends in format development, branding, direct response, copywriting and accountability. He will look at how exciting creative can be within digital and how smart clients have integrated their online and offline offerings. In this keynote address, Danny also looks at the future of web advertising and maps out what's in store.

For information and to book places on the next course email the DSC team.
Materials restricted to IAB Italy delegates