Search and media substitution

Monday, 01 May 2006

Fifth International FIPP business magazine and professional media conference - London

"Search: should you sleep with the enemy?". Danny Meadows-Klue leads the debate on search engine marketing by examining the challenges traditional media groups face in developing their relationships with search engines and search technologies. Search is revolutionising customer acquisition marketing and it changes the way firms behave, but the changes have only just started and the traditional classified markets are in for a bumpy ride.

For places at the conference contact Digital Strategy Consulting

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