Search engines, directories and the future of local advertising

Friday, 02 June 2006

European Association of Director Publishers (EADP) - Rome

Danny Meadows-Klue returns to the EADP congress to lead a debate with 250 directory publishers about the changing meaning of directories, and the evolution of their role in the value chain. At a time when search engines are accounting for half the investment into online advertising spend, and when local advertising is starting to move to the web, the stable world of directories is in for a period of rapid change. In this keynote address, Danny maps out what's in store.

For information and to book places on the next course email the DSC team.
Materials restricted to EADP delegates




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