Marketing Society - London (Marketing Society Symposium)

The Internet has changed forever the way customers and businesses interact. It has profoundly altered the value available to buyers - and sellers - at different points along the demand chain. At the customer-frontline, marketers are adapting to many of the challenges and opportunities these seismic shifts bring. But are they yet reaping the full value of the Internet economy for their organisations?

• The emerging digital challenges that marketing and the Boardroom have yet to confront
• Finding new value - the big gains still to be won in the digital economy
• Improving marketing effectiveness in today's fragmented mediascape and the evermore congested Internet
• Who's getting it right and why?