The potential of online for FMCG brands

Thursday, 05 October 2006


In our second digital conference for Mars, we explore the untapped potential for FMCG brands to harness the power of online. Danny Meadows-Klue argues that by understanding the models behind successful online advertising, brands are better placed to see how the web, email, messenger tools and the myriad new digital channels can impact their customer's journey.

Papers restricted to Mars marketing teams.

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