In this Digital Breakfast Academy, we explore how FMCG brands are developing the scope to be come media properties. By drawing on examples such as the recent Coke virals from AKQA, we look at how classic media are having to fight to maintain their role as an aggregator of audiences. But in the networked society brands can deal direct as well, and effective ECRM programmes, supported by entertainment experiences owned by the brand, can together turn around the marketing model. Materials restricted to attendees.

Bookings: To apply for a place email our events team.