Building Stronger Trade Initiatives

Thursday, 25 January 2007


This half day Digital Training Academy looks at the issues trade bodies face in building their membership and audiences. We examine how you can get more members, what the membership offer should be, how you can keep the members you have and the implications on your budgets. In a second session we look at the role of KPIs in benchmarking your performance and the need for clear business goals. Danny Meadows-Klue leads this Academy and materials are available to participants at

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