London

The web opens up the marketing mix and often gets clients thinking more broadly about how their media work for them. One of the challenges in media sales is that because online marketing can support any aspect of the marketing mix it needs to be harnessed into products, tools and techniques that can be reused many times over. In this Digital Breakfast Academy session Danny Meadows-Klue looks at the marketing models behind many different web advertising campaigns and start thinking about how your titles could harness these. It's about building brands, acquiring new clients and generating response. We'll also leave you with an exercise to reflect on to get you thinking about what this means for your clients.