London

In this face to face meeting of the Standards & Guidelines taskforce we looked at the key issues IAB Europe teams are exploring. The new observed behavioural targeting standards will help media planners see more clearly how sites compare, the first late copy policy in Europe is reducing late creative levels by 80%, video format standardisation is helping advertisers move television assets to the web and five more guidelines are also in development. To take part in the Standards & Guidelines Taskforce, or for more information about its projects, contact Taskforce Chairman Danny Meadows-Klue Danny@DigitalStrategyConsulting.com

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