Search Engine Advertising

Thursday, 25 January 2007

London

Search Engine Advertising

In this face to face meeting of the Search Engine Marketing Taskforce we examined the latest ideas and issues in the work to create standards for what constitutes a valid and invalid click online. We also reviewed the case studies going online at the Search Engine Marketing Case study Library, and looked the most recent work on counting search engine advertising in European markets. To find out more register for the Search Engine Marketing Taskforce by emailing IAB Europe@IABeurope.ws

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