Rotterdam

This special day for Netherlands marketers uses lessons from our advanced Academy in online marketing and advertising.

• Lesson 1 The challenges you face in online marketing today: discussing online in the Netherlands right now
• Lesson 2 Online advertising spend across Europe: a research lecture that explores the differences between markets and the context of where the Netherlands is today
• Lesson 3. Rethinking the media mix - if 25% of audience's media time is being spent online then what are the implications for advertising budgets?
• Lesson 4. Best of the best: case studies that explore the principles and models behind successful online marketing
• Lesson 5 Understanding online advertising effectiveness: looking at how the research works and how advertisers can improve campaign performance and the results of their media mix
• Lesson 6 behavioural targeting - a simple introduction to the future of marketing

Materials restricted to course students To book places for future training days email Danny@DigitalStrategyConsulting.com