Rotterdam

Even an expert online advertising team can use a little help and in our first Academy for media sales teams in the Netherlands we spent a day looking at new approaches to marketing and where online fits in the media mix. Here are some of the things we discovered about the Dutch market together. The Netherlands is second to South Korea in terms of broadband use. There are 9.6m people regularly online. 25% of all our media consumption is on the web. We spend €625 per year on the internet: we love online shopping! Cross media is great: newspaper coupons we printed were being traded on EBay within minutes! When H&M launched their wedding dresses in Netherlands for €300 they were bought and then traded on eBay straight away for €1200. T- Mobile's internet access on mobile phones: We've had it for six months already! We met the 87 year old grandfather 'silver surfer'. €97m was spent in online advertising in six months. 2m unique visitors at AD.nl. There's an online classroom up where the graduates can discuss the exercises and learn more.

Materials restricted to course students To book places for future Digital Media Sales Academy email Danny@DigitalStrategyConsulting.com