Brand impact: harnessing the web to build your brand

Tuesday, 01 May 2007

Internet World

Everyone knows the web is a great direct response medium, but what about building your brand? And given all that data internet marketing is famous for producing, how can you measure the brand effect? Danny Meadows-Klue is one of the world's leaders in interactive marketing theory, and founder of the Internet Advertising Bureau in the UK and Europe. This is a rare chance to hear him share his thoughts not only about how the web can be a cornerstone in brand campaigns, but also about how you can prove the effect. To book tickets or arrange meetings, contact the Digital team.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.




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CEO Blog: Meadows-Klue on Media

Danny Meadows-Klue




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