Internet World

Everyone knows the web is a great direct response medium, but what about building your brand? This briefing focuses on brand impact: harnessing the web to build your brand. And given all that data internet marketing is famous for producing, how can you measure the brand effect? Danny Meadows-Klue is one of the world's leaders in interactive marketing theory, and co-founder of the Internet Advertising Bureau in the UK and Europe. He shows how the web can be a cornerstone in brand campaigns, and how you can prove the effect.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.