Internet World

Search engines have revolutionized customer acquisition marketing forever. Get it right and it can transform your company, get it wrong and you could lose your marketing budget. Can you afford not knowing how it all works? Danny Meadows-Klue has helped run search engines in the UK and the US, and as a founder of the Internet Advertising Bureau in the UK and Europe has always been a champion of smart new digital marketing techniques. Today in London he shares his thoughts on how you can get started in Search, and get it right from the start.

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