Marketing has changed. The era of monologue has been replaced by dialogue, and the Web 2.0 technologies have opened a new world of participative marketing. As brands find themselves engaging in conversations between customers, the role of marketers needs to respond. How do you engage in these new channels? What are the models for marketing? What are the pitfalls to avoid? Danny Meadows-Klue paints his strategic view of the future of marketing, and looks at the implications for every brand.

Materials are downloadable from Digital's Web 2.0 Online Classroom
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