Europe's online adverising industry comes together at this first wholly owned congress for all of the European IABs. Danny Meadows-Klue gives lessons in the effectiveness of online advertising and looks at how agencies and clients can quickly harness the potential of the web.

Watch: Watch the summary of Interact 2007 from Danny Meadows-Klue
Materials: Materials can be downloaded from www.iabeuropecongress.eu.
Bookings: To apply for a place email our events team.