Suddenly every book publisher wants to harness digital marketing, launch their blogs and connect to their communities. But how can you do this in practice? And if web marketing is so effective, then why is it that so many web marketing projects fail? The Digital Training Academy have put together a special programme to show book publishers the theory of communities, social networks and blogs; the strategies for weaving them into the book publisher’s business; and the practical strategies for what really needs to be done. These half day sessions will raise your knowledge, steer you away from the potholes and help you figure out what’s right for your firm.

Download programme | Book a place at this Web 2.0 Academy | Web 2.0 classroom | Materials: Materials are restricted to participants.