Designed for newcomers to the world of online ad trafficking, getting you up to speed with ad traffic processes and giving you a framework you can apply to future campaigns. This hands-on session for advertising operations teams teaches the basics of advertising trafficking and scheduling. It’s an orientation to the principles and theory, and a roadmap for applying them to your workflow. You’ll see how popular toolkits work them and get a clear picture of how trafficking fits into the bigger picture.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team. | Digital Advertising Traffic Academy at IAB UK.