In this Academy you’ll learn how online media planning builds on the familiar concepts of reach and frequency, but adds new dimensions. Discover how you can get your media space to work harder for you on the web. Find out what’s worth tracking and why there are many false friends when it comes to accountability. Follow our hints and tips and discover what you need to know.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team. | Digital Media Planning Academy at IAB UK.