London

Ad Tech 2007

Getting search engine marketing right means more than sorting out your website's optimisation and managing a list of pay-per-click advertising words. Google, Yahoo, MSN and the vertical search engines are the key ways you'll get your customers, and them means your whole business needs to be ready to embrace search properly. This orientation gets you started in search engine marketing. In his regular address at AdTech, Danny Meadows-Klue explains his seven steps to getting businesses set for search and looks at the implications for management teams, marketing departments and cross-company groups.

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