Digital Publishing Strategy Academy | London

Online advertising is growing up. The advertising models for delivering revenue growth have come a long way since 2000, and at INMA's first Internet Advertising Summit, digital publishing pioneer Danny Meadows-Klue gives forecasts for the key changes and trends in the online advertising market in Europe in 2008-9. What is happening to advertising effectiveness? How will advertising revenue growth continue? What will happen with video formats? How will demands for targeting change? Based on two years of research by Digital Strategy Consulting and the experiences from Digital Training Academy's work to coach media planners and clients across Europe, Danny looks at the reasons behind changes in yield, advertising models and the overall growth of revenues.

Questions submitted online and in writing will be answered in the Digital Publishing Strategy Classroom.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team | An overview of the Digital Publishing Strategy Academy programmes