Digital Marketing Futures: Building strategies for digital brands | 06/03/08

Thursday, 06 March 2008

Digital Marketing Trends & Futures Academy (Executive Edition) | London

Why do some firms get digital channels so right that their brands accelerate to become household names almost overnight? How can the complex noise of the digital landscape be decoded into principles that you can apply

Marketing is changing on a scale we’ve never seen before, and within a timeframe most can barely assimilate. The changes are so vast, many businesses feel like rabbits caught in the headlamps. The sudden arrival of the Digital Networked Society in our homes and offices in the mid 90s created new frameworks for social relationships and a new landscape for trade. For the brands that get it right, new markets are unlocked, with new ways to reach out to strangers, turn strangers into friends and friends into customers. Market shares are on the move, and the balance of customer communications is suddenly being rebuilt. All this in a globalised economic structure that means the opportunities and threats have never been greater.

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